Check the campaign before you pay for it.
Most creator and event campaigns in Bitcoin are decided before a word is recorded. We review your next spend against 21 checks and return a one-page scorecard. There is no charge.
For Bitcoin brands · The Sponsor Pre-Flight
The creators were rarely the problem.
What we have seen
Over 2026 we ran or scoped campaigns for Bitcoin lenders, wallets and privacy tools. The ones that stalled had something in common, and it sat upstream of the creator.
Usually the product could not be bought in the audience's own country, or nothing in the offer gave anyone a reason to act that week. Where both were right, nobody could tell which creator had driven which sale. All of it can be found in a thirty-minute conversation, before any money moves.
The cost of missing them is larger than one quarter's budget. A campaign that cannot be measured cannot be renewed, and a brand that leaves Bitcoin media after one blind quarter rarely comes back.
Five places a campaign is won or lost.
The 21 checks
Audience fit
- 1The creator's audience lives where your product is licensed and sold.
- 2Your onboarding and KYC accept people from those countries.
- 3Their age and wealth match your buyer.
- 4The creator uses the product, or would.
- 5The creator carries no competitor in your category.
The offer
- 6There is a reason to act now: a code, a fee waived, a seat.
- 7The offer can be redeemed in the audience's regions.
- 8The landing page speaks their language and currency.
- 9Time from click to first purchase is measured in minutes.
Attribution
- 10One code per creator.
- 11One landing address per creator.
- 12A post-purchase question: where did you hear about us?
- 13A baseline taken before launch.
- 14An agreed definition of a conversion.
Format and timing
- 15The format suits how considered the purchase is.
- 16The run is long enough to be judged, usually three months.
- 17Frequency per creator is set, not hoped for.
- 18The creator speaks in their own words, not your script.
The decision
- 19Success is defined in numbers before launch.
- 20Reviews are booked at 30, 60 and 90 days.
- 21ROI modelled with CAC and LTV included, before the campaign starts.
Thirty minutes, then a single page.
How it works
1
Send the plan
Creators or events in mind, dates, the offer and a budget range. A rough draft is fine.
2
One call
Thirty minutes on what you sell, where, and how you will know it worked.
3
Your scorecard
Within five working days. Each check is marked pass, fix or stop, with the fixes that matter most at the top.
- Cost
- None.
- Standard
- The same 21 checks we apply to our own campaigns.
- Confidence
- We never name the brands we review, or share their numbers.
- Afterwards
- If the plan passes and you want our creators on it, we discuss that separately. If it doesn't, the scorecard is yours to keep.